rcsNov 4, 202611 min
RCS Messaging to Lift Conversion for Deco Brands
RCS messaging gives deco and home living brands a richer way to convert inspiration into purchase, while elevating customer experience across the entire journey.
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Insights
Articles, tips, and guides on digital business communication.
rcsOct 30, 202612 min
RCS Strategy for Retail, Banking, E‑Commerce
A practical RCS messaging playbook for retail, banking, and e‑commerce in Southeast Asia, using the rise of Sheffield United as a lens for smart, disciplined channel strategy.
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omnichannelOct 27, 202612 min
Designing Realistic Customer Journey Automation
A grounded look at customer journey automation with omnichannel platforms in Southeast Asia—beyond buzzwords, focused on data, channels, and measurable outcomes.
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rcsOct 26, 202612 min
Interactive RCS Journeys for Ayyamul Bidh Fasting
How Islamic institutions and halal brands can use interactive RCS with images, video, and CTA buttons to support Muslims in observing Ayyamul Bidh fasting with clear intent and measurable engagement.
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whatsappOct 26, 202611 min
WhatsApp WABA for Digital Civil Service in SEA
How WhatsApp Business API can power digital-first public services in Southeast Asia, from citizen messaging to omnichannel and AI chatbot integration.
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whatsappOct 20, 20269 min
WhatsApp–Salesforce CRM for Miss Indonesia 2026
How a WhatsApp Business API and Salesforce CRM stack can power a data-driven Miss Indonesia 2026 campaign, from fan engagement to impact reporting.
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whatsappOct 12, 202611 min
WhatsApp for Field Teams, Managed Like Carrick
Inspired by Michael Carrick’s calm, structured style, this article explores how WhatsApp, SMS, and omnichannel messaging can bring discipline and visibility to field team coordination in Southeast Asia.
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smsOct 9, 202612 min
Designing SMS NPS Surveys: Lessons from Bulls
Chicago Bulls treat fan experience as a hard business metric. This article explains how Southeast Asian enterprises can apply the same discipline using SMS NPS surveys at scale.
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smsSep 30, 202614 min
How SMS Ads Lift CTR & Conversions in Playoffs
A practical guide for Southeast Asian enterprises on using SMS advertising around the WNBA Playoffs to boost CTR and conversion, with concrete use cases and channel integration tips.
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