smsJul 16, 202613 min
Designing Measurable SMS Marketing for Brands
A practical framework for Southeast Asia brands to design, measure, and scale SMS marketing, with concrete metrics and integration to WhatsApp and omnichannel.
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Insights
Articles, tips, and guides on digital business communication.
smsJul 15, 202611 min
Debit Card Anomaly Alerts at Jakarta Concerts
Major K-pop events like Enhypen in Jakarta create transaction spikes that stress-test banks’ fraud systems. How can real-time debit card anomaly alerts via SMS and omnichannel keep fans safe without ruining the show?
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smsJul 15, 202611 min
B2B Order Confirmation by SMS with Trading View
How B2B distributors can design SMS order confirmations like a trading view: structured, real-time, and auditable. A practical analysis for sales, operations, and IT teams.
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smsJul 14, 202610 min
Pop Up SMS Ads to Lift Brand Awareness, Conversion
Pop up SMS ads are quietly becoming a powerful lever again in mobile-first Southeast Asia. This article unpacks a Karl Darlow-style approach: value-first messaging, fast experiments, and tight integration with channels like WhatsApp Business API.
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smsJul 14, 202610 min
RCS Messaging and the Next Wave of Interactive SMS
RCS Messaging brings app-like experiences into the default SMS inbox. This article explores how Southeast Asian enterprises can adopt RCS pragmatically, alongside SMS and WhatsApp Business API, through a Kyohei Yoshino–style lens.
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smsJul 10, 202611 min
Police-Led SMS Alerts for Expiring Licenses
A strategic look at how SMS expiry notifications for driving licenses and vehicle registrations can help police shift from reactive enforcement to preventive, data-driven public service.
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smsJul 10, 202613 min
Extreme Weather SMS Alerts for Logistics Resilience
How extreme weather SMS alerts can turn disrupted routes into stronger, long-term customer relationships for logistics operators in Southeast Asia.
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smsJul 10, 202612 min
Admission SMS Alerts for Schools: Building Better CX
Admission SMS alerts turn school enrollment announcements into a structured, measurable experience for parents, while reducing workload for academic and admin teams.
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smsJul 9, 202611 min
Designing SMS Referral for Babysitter Services
How babysitter and daycare providers can use SMS blast to run a measurable customer referral program without overwhelming busy parents.
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