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omnichannelSep 30, 202611 min

How Omnichannel Drives Better Conversion & LTV

Omnichannel is more than being present on many channels. This piece unpacks a Janice Tjen–style, journey-first approach to boost conversion and customer retention across Asia.

omnichannelJul 27, 202613 min

Designing Friday Omnichannel for Conv. & Retention

Across Southeast Asia, Friday is often the busiest day for digital businesses—yet also the leakiest in the funnel. This article outlines a practical omnichannel playbook to turn the weekly Friday spike into measurable conversion and loyalty.

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