smsAug 26, 202612 min
Designing SMS Meeting Reminders for Corporates
How corporate SMS meeting reminders can deliver both cost savings and better meeting behaviour in an age of notification overload.
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Insights
Articles, tips, and guides on digital business communication.
rcsAug 19, 202613 min
How RCS Messaging Lifts Conversions and CX
RCS Messaging is emerging as the next evolution of SMS in Asia, combining telco reach with app-like experiences. Used well, it can materially improve conversion and customer experience across industries.
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whatsappAug 13, 202614 min
RCS, SMS, or WhatsApp for Engagement in a Crisis
High-profile legal disputes in Indonesia reveal how fast digital narratives can spiral. This article compares RCS, SMS, and WhatsApp for customer engagement when reputation risk is high.
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smsJul 14, 202610 min
Pop Up SMS Ads to Lift Brand Awareness, Conversion
Pop up SMS ads are quietly becoming a powerful lever again in mobile-first Southeast Asia. This article unpacks a Karl Darlow-style approach: value-first messaging, fast experiments, and tight integration with channels like WhatsApp Business API.
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smsJul 14, 202610 min
RCS Messaging and the Next Wave of Interactive SMS
RCS Messaging brings app-like experiences into the default SMS inbox. This article explores how Southeast Asian enterprises can adopt RCS pragmatically, alongside SMS and WhatsApp Business API, through a Kyohei Yoshino–style lens.
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smsJun 23, 20269 min
Designing SMS Webinar Confirmations, Tantri Style
Tantri from Kotak is known for being disciplined and respectful to her audience. The same spirit applies when enterprises design SMS webinar confirmations to secure attendance and build trust.
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