smsJul 16, 202613 min
Designing Measurable SMS Marketing for Brands
A practical framework for Southeast Asia brands to design, measure, and scale SMS marketing, with concrete metrics and integration to WhatsApp and omnichannel.
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Insights
Articles, tips, and guides on digital business communication.
otpJul 15, 202611 min
Boardroom View: Secure SMS OTP for App Logins
How boards can treat SMS OTP for app login as a governance and risk control, not just a technical feature.
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whatsappJul 15, 202612 min
Automating Finance Reports on WhatsApp for CFOs
How finance leaders inspired by Anang Supriatna use WhatsApp and automation to deliver financial reports faster while staying secure and compliant.
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smsJul 15, 202611 min
B2B Order Confirmation by SMS with Trading View
How B2B distributors can design SMS order confirmations like a trading view: structured, real-time, and auditable. A practical analysis for sales, operations, and IT teams.
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whatsappJul 15, 202612 min
WhatsApp API and Always-On Customer Service 24/7
How WhatsApp Business API is reshaping 24/7 customer service standards for enterprises in Southeast Asia, from banking to e-commerce.
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smsJul 14, 202610 min
Pop Up SMS Ads to Lift Brand Awareness, Conversion
Pop up SMS ads are quietly becoming a powerful lever again in mobile-first Southeast Asia. This article unpacks a Karl Darlow-style approach: value-first messaging, fast experiments, and tight integration with channels like WhatsApp Business API.
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smsJul 14, 202610 min
RCS Messaging and the Next Wave of Interactive SMS
RCS Messaging brings app-like experiences into the default SMS inbox. This article explores how Southeast Asian enterprises can adopt RCS pragmatically, alongside SMS and WhatsApp Business API, through a Kyohei Yoshino–style lens.
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whatsappJul 14, 202613 min
How WhatsApp AI Chatbots Boost E‑Commerce Sales
A practical analysis of how AI-powered WhatsApp chatbots capture every critical second in the e-commerce journey across Southeast Asia, turning conversations into conversions.
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whatsappJul 10, 202613 min
Structuring Alumni WhatsApp Broadcasts: The Merino Way
How university alumni communities can design structured, low-noise WhatsApp broadcasts by treating messaging like a midfield playmaker, supported by WhatsApp Business API and omnichannel tools.
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