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artikelJun 2, 20269 min

Retail SMS Blast for BBCA Segments: A Smarter Approach

Retail promotions aimed at BBCA-like high-value customers need more than mass messaging. With precise segmentation, trusted sender identity, and omnichannel follow-up, SMS blast can drive stronger response without sacrificing customer experience.

artikelJun 2, 20265 min

Rethinking SMS blasts for retail: From broadcast to omnichannel engagement

This article argues that SMS blasts in Indonesian retail must evolve from mass broadcasting to integrated promotion orchestration—where SMS triggers deeper engagement via WhatsApp Business API and AI chatbots.

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